A2P SMS Services Market, Global Outlook and Forecast 2024-2030

A2P SMS Messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual's mobile phone, as is the case with P2P SMS. The A2P SMS Messaging industry can be broken down into several segments, Marketing A2P SMS, Verification Code A2P SMS, Industry Application A2P SMS.

The global A2P SMS Services market was valued at 20880 million in 2023 and is projected to reach US$ 20070 million by 2030, at a CAGR of -0.9% during the forecast period.

This report aims to provide a comprehensive presentation of the global market for A2P SMS Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding A2P SMS Services. This report contains market size and forecasts of A2P SMS Services in global, including the following market information:
Global A2P SMS Services market revenue, 2019-2024, 2025-2030, ($ millions)
Global top five A2P SMS Services companies in 2023 (%)
Currently, the major global players in the industry include Twilio, Infobip, Sinch, MessageBird, and Tanla, among others. It is expected that competition in the industry will intensify over the next few years. Large international companies primarily expand their market share through acquisitions. For example, Twilio and Sinch. However, the industry has a relatively low concentration, with the top 10 global companies accounting for 34% of the market share in 2023.

From a regional perspective, the North American market is the largest, accounting for approximately 27% of the global market in 2023. As market maturity continues to increase, along with the addition of new customers and the continuous renewal of existing customers, the usage of A2P SMS is expected to grow gradually. However, due to intense competition among companies and strategies such as renewal discounts for existing customers, QYR analysts predict that the price of A2P SMS will decline rapidly. In mature regions, the market size is expected to show a certain downward trend.

In terms of product offerings, SMS verification codes are a significant component of A2P SMS. With the clear trend in the app market, SMS verification codes represent a new growth point. From the perspective of product market applications, banking, financial services, and insurance (BFSI) account for the largest share of the market. In 2023, BFSI accounted for 67.85% of the global A2P SMS market. Other applications, including e-commerce, retail, travel and leisure, government agencies, and transportation and logistics, collectively accounted for 32.15% of the global market share.

MARKET MONITOR GLOBAL, INC (MMG) has surveyed the A2P SMS Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks
Total Market by Segment:
Global A2P SMS Services market, by Type, 2019-2024, 2025-2030 ($ millions)
Global A2P SMS Services market segment percentages, by Type, 2023 (%)
    Industry Application A2P SMS
    Verification Code A2P SMS
    Marketing A2P SMS

Global A2P SMS Services market, by Application, 2019-2024, 2025-2030 ($ millions)
Global A2P SMS Services market segment percentages, by Application, 2023 (%)
    BFSI
    Hyperlocal Businesses
    Travel & Hospitality
    Healthcare
    Retail & eCommerce
    Others

Global A2P SMS Services market, by region and country, 2019-2024, 2025-2030 ($ millions)
Global A2P SMS Services market segment percentages, by region and country, 2023 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies A2P SMS Services revenues in global market, 2019-2024 (estimated), ($ millions)
Key companies A2P SMS Services revenues share in global market, 2023 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Twilio
    Sinch
    Infobip
    MessageBird
    Tanla
    Montnets Cloud Technology
    Beijing Guodu Internet Technology
    Telesign
    Syniverse
    Route Mobile Limited
    Vibes
    Plivo
    Mitto
    Zenvia
    Genesys Telecommunications
    Beijing Emay Softcom Technology
    Tyntec
    Accrete
    Soprano
    Clickatell
    Pontaltech
    Beijing Chuangshimandao Science and Technology
    FotryTwo
    AMD Telecom S.A
    TXTImpact

Outline of Major Chapters:
Chapter 1: Introduces the definition of A2P SMS Services, market overview.
Chapter 2: Global A2P SMS Services market size in revenue.
Chapter 3: Detailed analysis of A2P SMS Services company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of A2P SMS Services in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.